Currently in Bigbasket’s stock keeping unit (SKU) deck, products are displayed with specific pack sizes like Horlicks 200g, 500g, 1kg and sometimes combos etc.

How can we increase the discoverability of the same product(s) by also displaying the following product information? Flavours, Package types, User(s) specification, etc.

Image a retail store like a Spar or DMart, when you enter the section of Horlicks, you can notice 3 levels of segregations - Women, Kids (+3 yrs) & Adults. The amount of steps or time it takes for a customer to make a purchase decision is usually lesser when compared on an e-commerce platform. Customers spend a lot of time to discover, compare and analyse the product.

Can we make an effort to bridge this gap?